Case Study: Emerald Painting Rebrand & Digital Growth

Emerald Painting, a trusted name on the Seacoast of New England, partnered with DLP Social to modernize its brand and expand its digital presence. The goal was clear: honor decades of craftsmanship while positioning the company for growth in today’s market.

Emerald Painting, a trusted name on the Seacoast of New England, partnered with DLP Social to modernize its brand and expand its digital presence. The goal was clear: honor decades of craftsmanship while positioning the company for growth in today’s market.

✨ Branding & Identity

We began by laying the foundation: a new brand vision and a custom logo that paid tribute to Emerald Painting’s legacy and hands-on quality.

From there, we:

  • Designed a complete set of brand guidelines

  • Developed team merchandise to unify the crew

  • Crafted a consistent visual identity for print and digital use

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🌐 Website & Digital Presence

  • Our team designed and developed a modern, SEO-optimized website that showcases Emerald’s work and makes it easy for new clients to get in touch.

    We also:

    • Optimized their Google Business listing

    • Launched and managed their social media presence

    • Shared real-time project updates to build local credibility and trust

Every touchpoint was optimized for visibility, accessibility, and professionalism.

📈 Results & Impact

Emerald Painting’s digital transformation led to immediate and measurable results.

  • In just the first month:

    • 💵 $25,000+ in new business generated from targeted ad campaigns

    • 🧑‍💼 18 job applications submitted

    • 👷‍♂️ 3 new team members hired to meet growing demand

    This project demonstrates how the right combination of branding, digital marketing, and local strategy can revitalize a legacy business and drive real growth.