Case Study: Salt Pump Climbing – Grand Opening Coverage
When Salt Pump Climbing launched their new location, they partnered with DLP Social to document and amplify the energy of their grand opening event.
Our team delivered full-service photo and video coverage, capturing authentic moments—from the ribbon cutting and climbing demos to candid community interactions. Every shot was designed to reflect Salt Pump’s dynamic, inclusive spirit and to fuel brand storytelling across platforms.
🎥 Event Production Strategy
We approached the grand opening with a content-first mindset, ensuring all coverage could be used immediately and long-term across digital channels.
On-site coverage included:
📸 High-resolution event photography
🎥 Short-form and long-form video capture
💬 Social snippets for real-time engagement
📈 Results & Impact
The campaign delivered high-quality visuals that brought the grand opening experience to life for both attendees and online followers.
Highlights:
✅ Content used across Salt Pump’s website and social channels immediately after the event
📢 Helped extend post-launch momentum with visual storytelling
🎯 Assets repurposed for paid campaigns and future promotions, maximizing ROI
🌟 Strengthened Salt Pump’s visual identity and community connection
DLP Social helped transform a single-day event into a long-lasting brand asset.