Case Study: Smuttynose Restaurant × Phantom Gourmet Feature
As part of an ongoing partnership with Smuttynose Restaurant, DLP Social delivered full-service social media management, content creation, and strategic publicity planning to increase the restaurant’s regional visibility.
One of the most high-impact moments? A successful feature on the popular New England food and lifestyle show, Phantom Gourmet.
🧠 Strategy & Execution
We proactively pitched and secured a Phantom Gourmet segment, aligning it with a broader campaign to position Smuttynose as a standout dining destination.
DLP Social managed:
Pre-production planning and coordination with Phantom Gourmet producers
On-site logistics and communications on behalf of Smuttynose
Backup production support, capturing supplemental footage to ensure a polished final cut despite a rainy shoot day
📲 Social Media Support
As part of our long-term collaboration, we continued managing Smuttynose’s social channels before, during, and after the episode’s release.
📣Support included:
We created and launched high-performing posts, including:
🍔 Phantom Gourmet Feature Reel – strong engagement
Our goal was to keep the excitement going online while reinforcing the restaurant’s credibility and reach.
📈 Results & Impact
The Phantom Gourmet episode aired successfully, delivering major regional exposure for Smuttynose Restaurant and driving local interest and foot traffic.
Highlights:
📺 Polished segment aired despite weather challenges
📸 Strong post-episode engagement across Instagram
🚀 Reinforced Smuttynose’s image as a top-tier local destination
📈 Boosted ongoing brand presence through strategic content and social management
This activation was just one part of DLP Social’s comprehensive approach to building brands that break through—on air, online, and in real life.