Case Study: Tyson 2.0 Campaign with Mike Tyson

DLP Social conducted a brand photoshoot with Mike Tyson to create standout visual content for his product line, Tyson 2.0. The shoot was designed to reflect the bold, unapologetic energy of the brand while capturing authentic moments with Tyson himself.

Following production, DLP led a full-scale social media campaign to launch the content across multiple platforms. The campaign focused on strategic rollout, audience targeting, and maximizing engagement through organic and viral traction.

📸 The Photoshoot

To bring the Tyson 2.0 brand to life, DLP Social directed a high-impact photoshoot featuring Mike Tyson himself. The creative direction was bold, raw, and unapologetic—just like the brand.

Our goal was to capture Tyson’s iconic presence in a way that resonated with his audience while highlighting the energy and identity of his product line. We focused on clean compositions, powerful lighting, and real, unscripted moments.

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The Campaign Strategy

After production wrapped, DLP Social launched a full-scale digital campaign to roll out the Tyson 2.0 content across social media.

Our strategy was built around three key pillars: timing, targeting, and traction. We carefully planned the release to align with Tyson’s online presence, leveraged his fanbase for organic reach, and optimized each post for maximum engagement.

📣Key campaign tactics included:

  • A phased content rollout to sustain momentum and visibility

  • Strategic audience targeting to reach Tyson’s core demographic and expand brand awareness

  • Cross-platform promotion with a focus on Instagram, where Tyson’s influence is strongest

  • Coordination with Tyson’s personal account to amplify credibility and reach

  • Real-time engagement tracking and optimization to drive performance

📊 Results & Impact

The Tyson 2.0 campaign delivered measurable results across all key performance areas—visibility, engagement, and brand recognition.

  • 1.25M+ Total Views across campaign content

  • 75,000+ Likes from engaged followers and fans

  • 1.1M+ Reach on a single post reshared by Mike Tyson himself
    (View Post)

  • 15.4K Likes & 113K Reach on a secondary carousel post
    (View Post – 2nd Image)

  • Featured on Mike Tyson’s personal Instagram—a major trust and brand signal

  • Earned press coverage, extending the campaign’s reach beyond social media