Case Study: East Coast Cannabis
East Coast Cannabis partnered with DLP Social to elevate its digital presence and bring its adventurous brand identity—“Live the Adventure”—to life online. Our goal was to create strategic, visually compelling content that not only represented its bold personality but also connected authentically with its audience.
From high-end photo and video shoots to ongoing content strategy and scheduling, we produce consistent, platform-optimized visuals for Instagram, Facebook, Google listings, their website, and in-store displays. Every piece of content is crafted to reinforce brand recognition, engage followers, and drive both in-store traffic and digital interaction.
Campaign Highlight
A major milestone in our partnership was the launch of a Mike Tyson x Tyson 2.0 promotional campaign. DLP Social led creative direction, managed rollout, and produced content that contributed to massive traction across platforms—ultimately bringing significant attention and foot traffic to East Coast Cannabis.
📣Collaboration Content:
📸 Featured Post
Mike Tyson x East Coast Cannabis – Collab Post
The original collab post shared by Mike Tyson featuring branded content from our shoot. Over 61,000+ likes and a reach of 1.1M+.
🎬 Reels
Reel 1: Tyson 2.0 Hype Launch
Dynamic teaser-style video showcasing Tyson 2.0 with in-store and lifestyle visuals.Reel 2: In-Store Energy
Footage of customers engaging with the Tyson campaign, highlighting the product’s popularity.Reel 3: Tyson 2.0 Lifestyle
Adventure-focused reel tying the campaign to East Coast Cannabis’s “Live the Adventure” theme.
📊 Results & Impact
In under a year, our strategy and execution delivered measurable results:
📈 1.2M Total Reach
👀 438.8K Video Views
💬 26.5K Content Interactions
📍 17.7K Profile Visits
➕ 1.1K New Followers
DLP Social continues to work closely with East Coast Cannabis to develop creative, scroll-stopping content and data-driven campaigns that fuel engagement, elevate brand loyalty, and keep them at the forefront of Maine’s cannabis market.
Photo Gallery
A visual look at the Mike Tyson x East Coast Cannabis campaign—from in-store hype to high-impact social content. These images and reels highlight the bold energy, strategic rollout, and strong audience engagement that defined the collaboration.
